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Research reports

Qualitative research on Belladonna

Previous research on Belladonna has elicited alternative names befitting with the pack and advertising concept. Further research was necessary to find an acceptablealternative name and to provide a check on the impactof the modified advertising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Qualitative research on Belladonna . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-belladonna-


Research reports

Quantitative research into new forms of can opening

Thomassen and Drijver-Verblifa N.V. are currentlyprogressing the development of a new method of sealingand opening cans of Luncheon Meat using a glued-on flexiblestrip to be pulled off by an integral pull tab. Consumer research on the new method was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Quantitative research into new forms of can opening. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-new-forms-of-can-opening


Research reports

Qualitative research into the attitudes towards gravy and towards promotional and product concepts

Colman Foods have developed a new fat-based gravy product,containing flavoring, thickening, meat extracts, and meat fats. This is conceived as being readily soluble in waterand thus providing a complete gravy with the addition of water. New...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Qualitative research into the attitudes towards gravy and towards promotional and product concepts . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-attitudes-towards-gravy-and-towards-promotional-and-product-concepts-


Research reports

Qualitative research on TCP gel press advertising

Two approaches had been designed for press advertising ofTCP Gel: An 'emotive' approach and 'direct' approach.The objectives of this research were:1. To assess the communication and appeal of the 'emotive' approach;2. To examine them for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1975
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Citation

, C. (1975a, March 06). Qualitative research on TCP gel press advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tcp-gel-press-advertising


Research papers

Concept testing in the pre-launch phase

In order to maximise the profitable exploitation of new products it is essential for pharmaceutical manufacturers to evaluate new product concepts and, nearer to the date of launch, assess the relative merits of possible promotional concepts. Concept...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: John S. Burton
March 1, 1975
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Citation

Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-pre-launch-phase


Research papers

Pharmaceutical concept tests by telephone

The general image of telephone interviewing is of very short quantitative measurements.Therefore , the idea of using telephone interviewing for studies with medical doctors has so far rarely been realised. This is true despite of the fact that...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Ralph Weill
March 1, 1975
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Citation

Weill, R. (1975a, March 01). Pharmaceutical concept tests by telephone. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pharmaceutical-concept-tests-by-telephone


Research papers

Concept testing in the post-launch phase

There is probably very little early post-launch research in the life of a new product which is true concept testing. An informal analysis is made in this paper of the kinds of situation in which a company might feel that post-launch concept research...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: P. C.M. Hamblin
March 1, 1975
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Citation

Hamblin, P. C. (1975a, March 01). Concept testing in the post-launch phase. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase


Research reports

Advertising concept research for Babettes

Four alternative approaches had been devised by Lintas forBabettes Pads, two treatments based on the current strategyand two on a new strategy. The two treatments differed in the emphasis between a 'factual' approach and an 'emotional'approach. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Advertising concept research for Babettes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-concept-research-for-babettes


Research reports

Qualitative research into Three Wishes advertising developments

Three Wishes Foam Bath has to date been advertisedon an extrinsic benefit platform, majoring on the theme 'to make you feel more beautiful'.This research was undertaken to explore alternativepossible communications of Three Wishes,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research into Three Wishes advertising developments . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-three-wishes-advertising-developments-